When Chris and Drew Hamblen set out to form their identity as a second-generation family business, designing a sharp logo that told the right story immediately followed the decision of the name itself: Fairview Custom Homes. The brothers wanted a clean and classy symbol that would evoke all necessary elements of a high-end custom homebuilder: excellence, stability, focus, precision, trust. To achieve this effect, the mark needed to include: proper symmetry, effective proportionality, unique detail, attractive font, and complimentary colors.
For help with the graphic design, Chris contacted a former Clemson classmate, Jordan Fretz, to begin exploring design concepts. The iterative process started with discussing the elements noted above and comparing a multitude of slightly different variations. The final version is packed with symbolism. Did you catch it all?
The blue and gold form a powerful combination that speaks to the deliberate process, worth, and freshness you would expect from an award-winning custom home builder and its products. It’s also a tie to the colors Drew wore during an 11-year active duty service as a Naval Aviator. The font includes a unique alteration of one letter which harkens to the builder’s discrete and intentional focus on one of a kind features in homebuilding. For the icon, you’ll notice the Blue Ridge Mountains where Fairview’s projects are found in North and South Carolina- or maybe you saw a framer’s square or the prominent letter in the company name? These are intentional, and they’re arranged in a non-linear but well-balanced grouping. This level of thought and attention is what Fairview is all about- from the logo to the finished product.
Home Builders, Remodelers Achieve High Honors at State Awards
Columbia, SC – Home building industry professionals were awarded the Home Builders Association of South Carolina’s most prestigious awards on Hilton Head Island, S.C. The 15th annual Celebration of Excellence awards ceremony, sponsored by Norbord and Builders First Source, was held to honor the recipients of the Pinnacle Awards. The Pinnacle Awards recognize the craftsmanship of the best home builders and remodelers in the Palmetto State. The Pinnacle Award winners will be highlighted in the upcoming S.C. Builder Journal and presented on the S.C. Department of Commerce and the S.C. Department of Parks, Recreation and Tourism websites to emphasize the craftsmanship and quality of S.C. residential builders.
2019 HBASC Pinnacle Awards Winner
Best Logo Builder/Developer
Fairview Custom Homes
(Member of the HBA of Greenville)
About the Pinnacle Awards
The Pinnacle Awards were created to honor those in the home building industry who have achieved the highest standard of quality craftsmanship, innovative problem solving and customer satisfaction. This competition is a privilege of membership, as well as a means of challenging our members to greater levels of achievement.